Innovation Poem

Innovation excites me

Innovation sets me free

Be it through Systematic Inventive Thinking

Or the good old Enterprise Design Thinking

Personalisation and network effects

Are your friends that won’t deflect

So when those ideas arrive in leaps and bounds

Be sure to let your buyer persona resound

For what use is a product that rocks?

If the human experience of it sucks?

19/20 product innovations go wrong.

Let me help you be the 1/20.